Netsuite CRM vs. HubSpot: Which One’s Right for Your Business?

Your customers are the heart of your business, right? Keeping those relationships strong is key to growth, and that’s where a good CRM (Customer Relationship Management) tool comes in. But with so many options out there, it can be hard to pick the right one. Don’t worry—we’ve got you covered! Let’s break down two of the most popular CRM platforms—Netsuite and HubSpot—and help you find the perfect fit for your business. We also included 10 guide questions so that you’ll leave this website with a clear decision of which among the two choices is best for your business!

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HubSpot vs. Netsuite CRM: What Should You Look For?

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A CRM brings your marketing, sales, and customer service teams together so everyone is on the same page. The right CRM can help you better manage your customers, improve collaboration, and run smarter campaigns. In short, it makes life a whole lot easier!

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Here’s how HubSpot and Netsuite stack up in key areas:

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• Who they’re best for

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• Price

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• Scalability

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• Features

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• Pros and cons

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• Customer support

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• User reviews

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What is Netsuite CRM?

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Netsuite is more than just a CRM. It’s a cloud-based business management platform that helps companies, especially mid-sized ones, manage both day-to-day operations and customer relationships. It’s like having a one-stop-shop for everything from sales and marketing to customer service and beyond.

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Best for: Companies that need a complete solution to manage not just customers but business operations too.

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Pros of Netsuite CRM:

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1. All your customer data is in one place, making teamwork a breeze.

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2. Real-time access to data means you can make smarter decisions, faster.

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3. It integrates with Salesforce and other tools, so everything works together seamlessly.

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4. Customizable reports and dashboards so you get the insights that matter most to your business.

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Cons of Netsuite CRM:

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1. It’s on the pricey side, especially when you add in costs for training and support.

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2. Getting it set up can be a bit complicated and time-consuming.

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3. With so many features, there’s a bit of a learning curve.

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4. No free trial, so you’ll have to commit before fully testing it out.

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What is HubSpot?

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HubSpot is a cloud-based CRM that’s designed to help you attract, engage, and delight your customers. It’s especially great for businesses looking to grow through inbound marketing and sales enablement. Plus, it’s super user-friendly, which is always a win!

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Best for: Businesses that want a scalable CRM that’s easy to use and focused on creating an amazing customer experience.

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Pros of HubSpot:

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1. HubSpot is super scalable, with pricing that grows with your business—starting with a free version!

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2. It offers powerful automation tools and clear, easy-to-understand reporting.

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3. You can get a full view of your customer’s journey, from first contact to loyal customer.

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4. HubSpot’s user-friendly interface and HubSpot Academy make it easy to learn and use.

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Cons of HubSpot:

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1. It can get pricey as you add more advanced features.

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2. Customization is somewhat limited compared to other CRMs.

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3. The free version is great for small teams, but you’ll miss out on more advanced features like workflow automation.

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4. If you’re new to inbound marketing, HubSpot’s many tools can feel a bit overwhelming at first.

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How to Choose Between HubSpot and Netsuite CRM

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Know What You Really Need:

Take a moment to think about your business goals. Are you looking to scale quickly? Do you need something that integrates easily with other tools? Or are you simply looking for something easy and efficient to manage customer relationships? Defining your priorities will help narrow down your options.

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Get Your Team Involved:

Talk to your sales, marketing, and operations teams. After all, they’ll be the ones using the CRM day in and day out. Ask them what tools they need and what challenges they face in their daily work—this input will be gold when making your decision.

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List Your Must-Haves:

What features can’t you live without? Is it marketing automation? Detailed reporting? Customer journey tracking? Make a list of what’s most important to your business, and compare that against the features offered by each platform.

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Take Them for a Test Drive:

There’s nothing like a hands-on experience to help you decide. Take advantage of free trials or demos to see which CRM feels like the best fit for your business.

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10 Key Questions to Further Guide Your CRM Decision

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1. What’s my budget for a CRM?

Do I want a free option to start or am I ready to invest in a more comprehensive system?

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2. How quickly do I need the CRM up and running?

Can my team handle a longer implementation time, or do we need something that’s quick and easy to set up?

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3. How important is customization for my business?

Do I need a fully customizable CRM, or would a simpler, more standardized system work?

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4. How tech-savvy is my team?

Can they handle a steep learning curve, or do I need a more user-friendly option?

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5. What kind of customer data do we need to track?

Do we need to track only basic customer information, or do we require deeper insights and reporting?

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6. How important is automation for our processes?

Do we need extensive automation for marketing and sales, or just basic tools to help streamline our workflows?

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7. How much support will my team need?

Is access to extensive training resources like HubSpot Academy a priority, or do we need a more hands-on support system?

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8. Do I need my CRM to integrate with other business tools?

Which platforms, such as Salesforce or email marketing tools, need to work seamlessly with our CRM?

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9. Is scalability a concern for us right now?

Am I choosing a CRM that will grow with my business, or do I just need something for the short term?

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10. What do my team members think?

Have I gathered input from my sales, marketing, and operations teams about the features they need most?

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Netsuite vs. HubSpot: The Verdict and the Nutshell

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Netsuite is packed with features and deeper integrations, but it’s also more expensive and can take a while to get the hang of. HubSpot, on the other hand, is more affordable and easy to use—perfect for small businesses or those just starting out. However, as your business grows, HubSpot can get pricier, especially if you need advanced tools.

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The choice really comes down to your business needs. If you need an all-in-one tool for both operations and customer relationships, Netsuite might be worth the investment. But if you’re looking for something simple, scalable, and focused on customer experience, HubSpot could be the way to go.

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Now, here is a bad or goody news for you. We don’t offer Netsuite services so feel free to look up to other companies who offer that.

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However, if you’d chosen the latter, then you've come to the right place. We’re a certified, award-winning team that offers a variety of HubSpot services including onboarding, integrations, and many more!

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(See our HubSpot Accelerator Service Page for more info.)

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Unlike other growth agencies, we’re all set in helping you make HubSpot your best pal, whether you’re a startup or already an established company.

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