Go-to-Market Strategy Consulting: 5 Best Companies With 3 Actionable Tips That Actually Work

Your go-to-market (GTM) strategy is the engine that drives your success—or failure (if not done correctly). Just like you wouldn’t drive a car with a faulty engine, launching a product without a well-built GTM plan could hinder your growth from the start and could potentially affect your whole business.

Why do many B2B companies skip this important step? Often, it’s because they lack the time, energy and resources to build a thorough strategy that perfectly works for them. But here’s the good news: you don’t have all the labor and workload alone. Outsourcing your GTM strategy to a verified consulting company can save time and prevent costly mistakes. The key is picking the right partner and then doing the work.

To help you make an informed decision, we’ve reviewed five top go-to-market strategy consulting companies that are trending in the marketplace. Plus, we’re actually sharing 3 actionable tips to refine your GTM approach that should effectively propel you to success.

“What's the purpose of the Go-to Market Strategy for my business?”

A GTM strategy is like a road map for your business to reach new customers, which would therefore result in a higher revenue percentage for your company. It helps you figure out the best way to introduce your product or service to the market and get people really excited about it!

Your GTM strategy guides how you reach your audience, launch products or services, and generate revenue. Without it, scaling and acquiring customers can become a serious challenge. The result? Instead of focusing on growth, your team might end up stuck fixing foundational issues and it would be extremely difficult to receive important statistics or data-driven insights that would serve as a tracker for your overall business.

“Why should I really care about it? What are the benefits that I could receive from it?”

Visualize this: The sun is bright, the smell of great coffee is simmering around the room, you've done all that is needed and you feel like it's the best day – from your personal life down to your work life as well. Wonder why? You already integrated every bits and pieces of your GTM strategy, of which you have gained the following:

1. Centralized customer information: It’s a piece of cake for your business to store all customer data, including contact details, purchase history, and preferences, in one place. This would make it easy for employees to access and update information, ensuring consistent customer experiences all year round.

2. Automated sales processes: You have leveraged the perfect CRM software to automate tasks like lead generation, follow-ups, and sales proposals, while making your workers focus on what matters most. This would free up time for your sales representatives to focus on building relationships with potential customers and easily gain their trust.

3. Personalized marketing campaigns: You have already inquired and classified your customers based on their interests, demographics, or purchase history. This would allow your business to send the right targeted marketing emails and promotions that are more likely to resonate with them, therefore building that mutual trust.

4. Tracked sales and performance: It’s so effortlessly easy for your business to monitor key metrics like conversion rates, average order value, and customer lifetime value. Which is why it isn’t really a tough nail to crack on your end, especially when it comes to identifying gaps or areas needed for improvement and optimize your overall sales strategy.

5. Offer excellent customer service: Use CRM and also take advantage of the stats from your tracked sales and performance to keep watch of customer interactions and issues that should be efficiently resolved. With this, it’s already an easy peasy task to provide personalized support for your clients. This would not improve customer satisfaction and loyalty, but would also maintain long-term growth effects for your business.

“Right. Sounds like a great idea! But what do GTM consultants actually do?”

GTM consultants help your business reach and sell to more customers. In layman's terms, they’re like strategists or personal tutors who map out the best way to introduce your product or service to the market and get people thrilled about it!

They help you with the following:

1. Easily identify your ideal customers: Who are the people most likely to buy your product or service? What kind of audience should you mostly target?
2. Seamlessly create a compelling message: How can you communicate the value of your product or service in a way that resonates with your target audience?
3. Choosing the right marketing channels: What's the best way to reach your customers (e.g., social media, email, advertising)? Which marketing medium is the most effective among others?
4. Tracking your progress: How can you measure your success and make adjustments as needed? How can you convert your current progress into an optimum level?

In a nutshell, GTM consultants help you navigate the complexities of the marketplace, by guiding you step-by-step and guaranteeing that your business stands out in the marketplace! Interested in inquiring about a GTM consulting company? All the top deets are listed below!

5 Best Go-to-Market Strategy Consulting Companies (And Why They're Great)

5. Boston Consulting Group (BCG) 

Based in Boston, BCG is a premier consulting firm known for crafting data-driven GTM strategies since 1963. They focus on helping companies enter new markets, launch products, and optimize sales channels. Today, they have now expanded worldwide and have worked closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact. BCG’s expertise and proven track record make them a top choice for large businesses. Unfortunately, their high fees and focus on analytics may not fit smaller organizations or those seeking a more creative approach.

Customer Review: “The best this about Boston Consulting Group is they have experts in all the verticals of the industry, which helps in Business transformation. Their core values always focus on maintaining the CIA (Confidentiality, Integrity and Availability) of the customers. There is no such thing to dislike about Boston Consulting Group, but yes, the pricing of the consultants provided to solve the problems is little high as compared to other consulting firms. But then the kind of services BCG offers can not be compared to other firms.”

To learn more, visit https://www.bcg.com/ to find out!

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4. Bain & Company 

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future! They have expanded across 65 cities in 40 countries, and they work alongside their clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. They complement their tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Their consultants work closely with clients to develop actionable GTM strategies tailored to specific business needs. Though highly regarded, Bain’s large global client base might not suit growing companies that require more personalized attention.

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Customer Review: “Their prior experience in the subject matter and the industry helped us perform this program of transformation in record time. The network and buy-in they built with the executives, helped speed up the engagement from the stakeholders. This was the biggest benefit we saw. However, 1) the cost was high, as they were able to bring good experienced staff, but to expedite it, the team they had was bigger than we expected. 2) The speed they ran the program was good, but also meant lot of "water cooler" discussions would happen at the HQ with CIO and CFO - which left some of the project leads out of the loop 3) Signing of the contract was a bit difficult and lengthy. Which delayed the kick-off.”

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To learn more, visit https://www.bain.com/ to find out!

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3. GrowthRocks

GrowthRocks specializes in go-to-market strategies with a unique focus on “growth hacking” and digital marketing. Within a span of 3 years, GrowthRocks has managed to expand its market to cover 16 countries, with offices in Athens, London, and affiliates in 10 more countries. Moreover, the GrowthRocks team has developed a VC-backed startup called Viral Loops-a SaaS platform for referral marketing with a 40% month after month Growth Rate! They also use creative techniques to help businesses expand rapidly by using rapid experimentation and low-budget tactics that guarantee effective results. While GrowthRocks’ approach is innovative, companies that need broader strategic guidance might prefer more comprehensive solutions.

Customer Review: “Honestly, I can't recommend Growthrocks enough. Especially for SaaS companies in competitive fields like life sciences, their expertise will take your SEO strategy to the next level and get you the qualified leads you need to grow your business.”

To learn more, visit https://growthrocks.com/ to find out!

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2. Deloitte 

A global consulting giant, Deloitte offers extensive GTM services, from market entry to sales optimization. With more than 100,000 professionals, Deloitte also provides audit and assurance, tax, consulting, and risk and financial advisory services to a broad cross-section of the largest corporations and governmental agencies. However, their large scaling system comes with complexity and some companies may struggle with communication or turnover within such a vast organization.

Customer Review: “Deloitte did the taxes for new employees who underwent relocation at my company. Absolutely atrocious. Slow, unresponsive, inaccurate. Sent in records in early February, they did not even start until the first week of April and only then because we called and emailed to ask when they would be done. The accountant/CPA made a number of errors on the first try. Every fix took 3-5 days. I have never filed taxes late in my life until Deloitte did them on my behalf. When the deadline was around the corner, I called out of anxiety and their only response was, "Oh ... yeah ... we'll file an extension." It was more expensive and more stressful than doing them myself. I cannot express how terrible the service was. I will never use Deloitte for anything, even if not tax service related. For shame.”

To learn more, visit https://www2.deloitte.com/tr/en.html to find out more!

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1. Epic

Unlike larger firms, EPIC provides a more nimble, hybrid approach to go-to-market consulting. Founded in 2019, they are continuously partnering with Marketing, Sales, Customer Success, Operations, and Finance teams to stack the tech and apps in the client’s favor, resulting in more of their time growing the business and less time working in it. Majority of their key expertise includes social media, marketing, SEO, blog, advertising, digital marketing, online marketing, email marketing, video editing, HubSpot, Pipedrive, GoHighLevel, ClickFunnels, Facebook Ads, and Google Ads! Their smaller team ensures quicker turnaround times and better communication, making them an excellent choice for recently funded businesses or companies seeking a more collaborative partner.

Customer Review: “Easy to test/sample & use, customer support was amazing. I asked a ton of questions and received an enormous amount of support, before I even paid a penny. That level of support, answers to questions and more, gave me a lot of confidence in using Epic Label to migrate to JustCall. Data migration is stressful, lots of moving parts, but Sean, JV, and the entire Epic Label team made it all so easy that my stress was not warranted.”

To learn more, explore our wide range of services here.

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3 Actionable Tips to Improve Your Go-to-Market Strategy

1. Build Your Brand Equity 

In today’s competitive landscape, creating a strong brand identity is more important than ever! A well-defined brand not only sets you apart from the crowd but also cultivates customer loyalty and builds trust. 

This is especially true in the B2B world, where deals can be high-stakes and long-term. A reliable brand instills confidence in potential clients, making them more likely to choose you over competitors. 

       2. Break Down Your Goals 

Long B2B sales cycles can be pretty overwhelming, can’t they? But here’s a tip: break your go-to-market goals into smaller, bite-sized, achievable milestones. It makes the whole process feel much more manageable and easy to follow-up. Each little win not only gets you closer to your big goal but also keeps the momentum going. So, take a moment to celebrate those small victories—they're the reason why you continually push yourself to move forward!

        3. Think Long-Term 

From the very beginning, it’s essential to align your go-to-market strategy with your long-term business goals. When your strategy is well-structured, every tactical move you make supports your bigger objectives, setting you up for scalable success! In simpler terms, it’s basically building a solid foundation that will help your business thrive in the long run and retain its positive effects.

Go-to-Market With Confidence

Now you've already discovered a handful of tips when it comes to creating a solid and powerful GTM strategy, you can already use these strategies to acquire more customers and build your revenue. 

On the other hand, if your business doesn’t have the time or resources to build and solve it internally, consider partnering with one of the top consulting firms listed above. Whether you opt for a full-service provider, a hybrid team, or an individual contributor, ensure that they are the perfect partner that will ACTUALLY help you align with your business goals!

At EPIC, we prioritize adaptable, customized strategies that not only fit your unique needs, but also promise lesser effort and time on your end. 

Reach out to us today to learn how we can help accelerate your growth!

Can’t pinpoint the gaps in your business? Avail our FREE GROWTH ASSESSMENT now! Spots are about to get filled so don’t wait!