Building a Website with HubSpot? Here Are 9 Tips and FREE Tools Just for You!

Are you feeling a bit like you’re trying to drink from a firehose as you dive into HubSpot? Trust me, you’re not alone! While building a website on HubSpot can truly transform your business, it can also feel a bit overwhelming at first. Many folks jump in without a clear, concise strategy and end up feeling lost at the end.

But here’s the exciting part: you don’t have to go through that struggle! With the right steps, you can be among the many who successfully harness HubSpot's power up to its full potential!

In this post, I’m going to walk you through the basics of building your HubSpot website. We’ll cover all the features, benefits, and, most importantly, how to set yourself up for a smooth launch. Before starting, there is this million dollar question that you must answer.

Do you think HubSpot is right for you?

Before we jump into the tips, let’s take a moment to see if HubSpot is the right fit for you. It’s more than just a website builder; it’s a complete CRM platform that integrates everything—marketing, sales, and customer service—right into your website.

HubSpot is a great choice if:

  1. You’re serious about growing your business and ready to invest in your online presence.
  1. You want to bring your marketing, sales, and service efforts together.
  1. You need solid analytics to help you make smart decisions and;
  1. You’re planning to scale your content and inbound marketing strategies.

Does this sound like you? If so, HubSpot could be a perfect match! Just remember, it takes a bit of time to really master it, and that’s why these tips and tools are so important to follow.

Tip #1: Get to Know HubSpot's CMS Hub

Before you dive into building your site, take a little time to explore HubSpot’s CMS Hub. Here are five areas to study or check out:

1. CMS Hub Dashboard: Familiarize yourself with the content creation tools and performance analytics. It’ll make your life so much easier.

2. HubSpot Academy: Dive into HubSpot’s resources and tutorials—they’re fantastic for getting up to speed.

3. Templates vs. Modules: Knowing the difference between page templates and content modules will help you design with ease.

4. Drag-and-Drop Page Editor: Play around with this no-code editor. It’s surprisingly intuitive!

5. Asset Marketplace: Check out themes and templates for inspiration and best practices.

Once you’ve got a handle on these basics, you’ll be ready to jump in!

Tip #2: Start with a Pre-Designed Template

Why reinvent the wheel? Grab a HubSpot pre-designed template to get your site up and running quickly. Choose one that feels right for your brand and user journey, then tweak it to make it truly yours.

Here are some FREE templates that you could try out:

  1. Coding Templates - Free code snippet templates for HTML, CSS, and Javascript.
  1. Free Sales Plan Template - Outline your company’s sales strategy in one simple, coherent plan by HubSpot and Aircall.
  1. Social Media Content Calendar - This easy-to-use Excel template helps you plan your updates, breaking down how to format your content for Facebook, LinkedIn, Twitter, and Pinterest, all while providing helpful tips and tricks along the way.
  1. Business Plan Templates - 2 essential templates for starting your business which is available as an interactive PDF or a Google Docs Template.
  1. The Ultimate Checklist for Adopting AI at Work - The comprehensive guide reveals how top companies are using AI- powered solutions to accelerate growth and a competitive edge. 

Can’t find what you’re looking for? Visit https://www.hubspot.com/resources/template and gain plentiful of resources!

Tip #3: Optimize Site Structure for SEO and User Experience

A great website isn’t just about looking pretty—it needs to perform well, too. Here are some tips to keep in mind:

  1. Map out a clear website structure and content hierarchy.
  1. Write clear, concise copy for every page—your visitors will thank you!
  1. Create an intuitive navigation menu that makes it easy for users to find what they need.
  1. Use descriptive URLs, meta tags, and internal links to boost your SEO.

If you’re still having difficulty optimizing your website, download the FREE Ultimate Website Optimization Checklist which would truly maximize your website’s performance, SEO, and security.

Tip #4: Use Lead Capture Forms and CTAs

HubSpot is amazing for turning your site into a lead-generation powerhouse. Be sure to:

  1. Create eye-catching CTAs that grab attention.
  1. Position forms on your high-traffic pages.
  1. Offer something valuable in exchange for contact info.
  1. Use progressive profiling and A/B testing to refine your lead capture efforts.

There are plenty of templates to pick in Jotform. Just pick the right template and everything will follow!

Tip #5: Test and Preview Your Pages Before Publishing

Before you hit that publish button, take advantage of HubSpot’s preview features. Check how your site looks on different devices, test every link, and fill out forms. HubSpot’s staging environment lets you see how everything will look before it goes live—so you can catch any last-minute issues!

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Essential Tools for Enhancing Your HubSpot Website Build

Now that you’re armed with tips, let’s talk about a few tools that can elevate your HubSpot experience:

1. Sprocket Rocket: This no-code modular site builder is perfect for HubSpot users, offering tons of customizable modules and tools like Ditto, an AI-powered page assistant—great for collaboration.

Customer Review: “I am not a tech person at all so I need all the help I can get. Thankfully the SR app makes things a lot easier. I love being able to see the design clearly and make all the adjustments I need in seconds. It's a game changer!”

To learn more, visit https://www.sprocketrocket.co/ to find out!

2. Hotjar: This heat mapping tool shows you how users are interacting with your site. Use it to make smart, data-driven decisions to enhance user experience.

Customer Review: “So, I've been using Hotjar for a while now, and it's been pretty cool to get some helpful insights into how our website is doing. It's definitely been useful for understanding what our users are up to and making some tweaks to make their experience even better. But here's the thing that's been bugging me a bit - the session recording. Hotjar's great and all, but it seems to have a blind spot when it comes to recording organic traffic. You know, those visitors who find us through search engines? It doesn't catch their sessions, which is a bummer. It'd be super awesome to know how they navigate our site, but Hotjar misses that part.”

To learn more, visit https://www.hotjar.com/ to find out!

3. Canva: Need eye-catching graphics? Canva’s got you covered with a huge library of templates for everything from social media to web design—it’s perfect for quick, professional visuals.

Customer Review: “Canva is really easy and fun to use. I use it with a nonprofit I volunteer with. The pricing is affordable, it's easy to share and collaborate, and there are a ton of quick easy features that make good design accessible to everyone. The only downside is that I find when I really want to finetune something, I often end up switching to Photoshop. But overall, it's a great app.”

To learn more, visit https://www.canva.com/en_ph/ to find out!

4. Figma: This collaborative design tool is ideal for creating wireframes and ensuring consistency across your designs. Multiple team members can work together in real-time, which speeds up the whole process.

Customer Review: “Figma is really useful for our website development team. The Design crew and the CRO team can easily communicate with the Webdev department, as well as integrate most of the content generated directly to our company's website. I find it a good social collaboration method.”

To learn more, visit https://www.figma.com/ to find out!

Need a Hand with Your HubSpot Website?

It’s totally okay to feel overwhelmed with all the HubSpot stress and information tool.  I wouldn’t deny, HubSpot is a powerful tool. But you don’t have to figure it all out by yourself. As a HubSpot onboarding partner, I’m here to help you get your website up and running smoothly. 

If you need a helping hand when it comes to hassle-free HubSpot onboarding, migrations, integrations, audits, and more, we’re the trusted partner for that!

Book a meeting here and let’s make HubSpot your best business pal!