Navigating Cold Email Compliance: A Guide to CAN-SPAM, GDPR, and Beyond

Understanding Cold Email Compliance
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Cold email can be an effective way to grow your business, but you must comply with legal regulations such as the CAN-SPAM Act (U.S.), GDPR (EU), CASL (Canada), and CCPA (California). Failure to follow these rules can result in costly penalties.
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Is Cold Emailing Legal?

Yes, but only if you follow the specific guidelines set by these privacy laws. The key to compliance is knowing which regulations apply based on your recipients’ location.
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Key Compliance Requirements:

GDPR (EU) – Requires relevant outreach, transparency, opt-out options, and secure data storage.

CAN-SPAM (U.S.) – Requires accurate sender details, clear subject lines, and a visible unsubscribe link.

CASL (Canada) – Requires consent (explicit or implied) before sending emails and clear opt-out options.

CCPA (California) – Allows recipients to control their personal data and opt out of data collection.

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Tip: Always document how you obtained email addresses to stay GDPR-compliant.

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